• Idle Hands Collective

Made In England

What would happen if you stripped out any other option. There is a marginal price difference and consumers will still want that product. What if the brand was brave enough to make the decision for the consumer. Brands need to be more confident to make these choices, they have huge influence over consumer’s way of thinking.

It comes down to money- many “Great British” brands now outsource manufacturing to chase higher profit margins. This means products are flown/shipped all over the world before it reaches stores. Being conscious and asking who made your clothes is one of the key ways to become a more conscious consumer.