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  • Idle Hands Collective

SATURATION





In today’s world, we are bombarded with information and saturated in images, 3.2 billion images are shared each day online. The wealth of knowledge available all the time is creating a so-called ‘Brain Drain’. This is the term used to describe how people struggle to filter useful information since they are digitally saturated. In this wash, things seem to loose value as there is simply so much.

This same effect is happening in fashion too. About 80 million garments are produced a year so clothing becomes devalued in the consumers mind as it is so readily available all the time. This, along with poor quality, leads the many viewing clothing as disposable.

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